Trustcruit vs.
general survey tools

General survey tool

Sending surveys

Trustcruit

Candidates are automatically emailed a survey when a candidate has entered certain steps of the recruiting process in your ATS.

General survey tool

Candidates are manually imported through an Excel or CSV. file into the tool and then surveys are emailed if the tool supports emailing. Otherwise surveys are emailed manually.

Net Promoter Score (NPS)

Trustcruit

Possible to follow NPS over time to understand development and track trends.

General survey tool

Only possible to see the current NPS in most cases

Benchmarking

Trustcruit

Benchmark performance, view company ranking, and benchmark against your own industry – compared against 3.2 million unique experiences. And benchmark performance internally between e.g. departments or individual recruiters.

General survey tool

Possible to benchmark to your own results if possible to track feedback back in time. Not possible to benchmark performance to understand if results are good or not compared to others.

Analytics

Trustcruit

HR analytics platform adapted for analyzing and generating insights within recruiting and candidate experience.

General survey tool

General and often basic analytics features not adapted to recruiting and candidate experience.

Breaking down feedback

Trustcruit

Break down candidate feedback on e.g. department, city, recruiter level or job position to pinpoint issues and priorities.

General survey tool

Feedback needs to be manually sorted and compared with candidate data in other systems or sorted when imported into the survey tool.

Presenting feedback

Trustcruit

Create and customize dashboards or send and subscribe to email reports sent throughout the organization.

General survey tool

Sometimes possible to share standard reports through a URL or email.

Privacy & GDPR

Trustcruit

Candidate privacy is secure as candidates give feedback anonymously and candidate information is automatically removed from Trustcruit within 60 days. All according to GDPR.

General survey tool

You have to manually handle and remove candidate information to not break GDPR regulations. Candidate anonymity not guaranteed.

Onboarding

Trustcruit

Full personal onboarding (even with free plans) – creating surveys, setting up integration, creating dashboards and email reports etc.

General survey tool

Most often self-onboarding through an online guide. Sometimes offering a getting started call.

Support

Trustcruit

Personal candidate experience expert that can help to draw conclusions and make strategic decisions based upon the feedback you collect and with experience from other successful cases.

General survey tool

No specific support for analyzing feedback and making strategic decisions and changes to the recruitment process.

What our customers say

“We are so pleased with the tool and the service we receive from all Trustcruit employees. Measuring the experience of every candidate who applies to us is incredibly valuable, and we are constantly reminded to always deliver a world-class candidate experience that every candidate deserves.”

Martina Kolga, Talent Acquisition Specialist