Trustcruit vs.
general survey tools

Sending surveys

Candidates are automatically emailed a survey when a candidate has entered certain steps of the recruiting process in your ATS.

Candidates are manually imported through an Excel or CSV. file into the tool and then surveys are emailed if the tool supports emailing. Otherwise surveys are emailed manually.

Net Promoter Score (NPS)

Possible to follow NPS over time to understand development and track trends.

Only possible to see the current NPS in most cases

Benchmarking

Benchmark performance, view company ranking, and benchmark against your own industry – compared against 3.2 million unique experiences. And benchmark performance internally between e.g. departments or individual recruiters.

Possible to benchmark to your own results if possible to track feedback back in time. Not possible to benchmark performance to understand if results are good or not compared to others.

Analytics

HR analytics platform adapted for analyzing and generating insights within recruiting and candidate experience.

General and often basic analytics features not adapted to recruiting and candidate experience.

Breaking down feedback

Break down candidate feedback on e.g. department, city, recruiter level or job position to pinpoint issues and priorities

Feedback needs to be manually sorted and compared with candidate data in other systems or sorted when imported into the survey tool.

Presenting feedback

Create and customize dashboards or send and subscribe to email reports sent throughout the organization.

Sometimes possible to share standard reports through a URL or email

Privacy & GDPR

Candidate privacy is secure as candidates give feedback anonymously and candidate information is automatically removed from Trustcruit within 60 days. All according to GDPR.

You have to manually handle and remove candidate information to not break GDPR regulations. Candidate anonymity not guaranteed.

Onboarding

Full personal onboarding (even with free plans) – creating surveys, setting up integration, creating dashboards and email reports etc.

Most often self-onboarding through an online guide. Sometimes offering a getting started call.

Support

Personal candidate experience expert that can help to draw conclusions and make strategic decisions based upon the feedback you collect and with experience from other successful cases.

No specific support for analyzing feedback and making strategic decisions and changes to the recruitment process.