Case studies

“A customer is a potential candidate and vice-versa. That’s why we’re so keen to make decisions based on facts, which we can by measuring our candidate experience.”

“To easily send out recurring reports has been the major success factor for us since it provides lots of value and enables us to use Trustcruit across all levels of the organization”.

“I appreciate getting input from the team at Trustcruit, brainstorm and get an expert’s view on candidate feedback.”

It all began in 2011 with an idea of starting a recruiting and interim company niched towards economy where communication and performance should match exactly what themselves had been missing when in the position of both customer and candidate – an actor on the market who really knows business, economy, recruitment, and interim.

The idea of measuring the candidate experience is starting to become more and more highlighted in the world of human resource management. If you have not started to measure your candidate experience by gathering feedback in the recruitment process yet, you might wonder if it is worth doing. Can the benefits actually exceed the costs of doing it? The answer is: yes!. This case study of Uppsala Municipality will show an example of how it can be executed.

Candidates have during a long time not been seen as major “impactors” of a brands success. Many companies do not realize that candidates are a target group that often consists of thousands of people that make future decisions which will affect the company and its success. The candidate experience influences how these candidates decide whether or not to buy your services or products, promote your brand to others or apply again.